In 2008, R/GA approached us to assist with the wbesite for the launch of Nike's Lebron Six. The client wanted a typeface based upon a handstyle that was already in use with the Nike product. The shoe lining was a repeat pattern created from a Lebron handstyle of the most influential items in his life story.
The pattern was meticulously deconstructed and then rebuilt into a font, used exclusively on the website for fans to create their own unique patterns of influential and inspirational words.
Images below of the font in use at nikebasketball.com.
Art Director, Andrew Hsu, R/GA Design
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